As people's lives and consumption concepts continue to change and improve, fabric manufacturers also follow this pattern, seeking to understand the terminal business needs and meet the terminal consumption preferences. Continuous changes and improvements, from single-brand to multi-brand operations, service improvement, model changes, etc. Each change reflects the predictions and attempts of major fabric manufacturers on the market and even the industry, from which we can interpret fabric The development trend presented by the industry.

Trend one: industry division of labor polarization

Now this era is an era of extremely rich products. From the perspective of the two major industrial bases in Guangdong and Zhejiang, Guangdong is mainly based on style characteristics and then strengthens its brand packaging and services. It focuses on the creation of marketing models and has a large product structure. Advantages: Zhejiang is more unique in jacquard and fabric craftsmanship. Its price advantage and product diversification characteristics have obvious advantages in the market for its small structure! With the development of the industry, the characteristics of the two industrial bases are learning from each other and interacting with each other. On the one hand, Guangdong has paid attention to the deep development of the product and improved the value of the product. On the other hand, Zhejiang manufacturers also borrowed the Guangdong model for marketing breakthrough Therefore, a comprehensive competition is formed between manufacturers and manufacturers, and between bases and bases, and this kind of competition is definitely a competition in modes and channels. The ultimate development of the industry will be polarization. Some manufacturers will become pure product suppliers, while some manufacturers will become pure brand operators.

Trend 2: Branding of the terminal in the cloth industry

In the past ten years, the display revolution with design as the core has caused a qualitative change in the image, space layout, style and craftsmanship and supporting atmosphere of the terminal stores. With the continuous advancement of the times and the continuous improvement of living standards, material life has entered the brand era, consumers' brand awareness is increasing, and cloth art brand stores have become the "first choice" of consumers. When consumers are choosing among many similar products, in addition to paying attention to whether the products can meet the basic material demand protection, they are more concerned about what added value the products can bring. In fact, we all know that in terms of product function, at the same price, the products of traditional stores may not be essentially different from those of brand stores, but consumers are more inclined to choose. It is a simple fact that the same product, through brand packaging and professional services, forms product added value and enhances the value of the product in the minds of consumers, which in turn affects consumer psychology. Brands are like a kind of magical magic. Consumers favor brands, and the market is also chasing brands. We can fully believe that the branding of the cloth industry terminal will become the mainstream direction of the future market.

Trend 3: Multi-style combined stores become the trend

Uniform brand VI recognition system, overall atmosphere creation, professional service, let consumers enjoy brand experience. Everyone has different dreams for their own home, so the diversification of home improvement design style becomes inevitable. A single style of product can no longer meet the diversified needs of home improvement design, and the different functional areas of the home have already decided that the matching fabric is An organic whole with a combination of multiple styles, we need an atmospheric living room, a warm bedroom, a study room full of culture and a naive and romantic children's room. A brand store with a combination of multiple styles will be the stage to realize these dreams.

Trend 4: Standardized services will become the core competitiveness of store management

The terminal influence of famous brands and the combination of multiple styles have contributed to the connection between specialty stores and consumers ’lifestyles, increasing the value of products in the minds of consumers through psychological impact on consumers, and allowing consumers to experience a stop with the appearance of multiple varieties Consumption, and then form the unique added value of the specialty store. Product assimilation and homogenization are inevitable facts in the terminal market. When each brand store can fully meet consumer demand, competition between brand stores is fiercer. So, how to strengthen brand services and enhance the core of specialty stores Competitiveness will become a new topic for every business research.

Store management, form customization, process specifications, service levels and other aspects have become the basis for consumers to judge whether a specialty store really has a brand advantage, and directly affects consumers' trust in brand stores. In this way, standardized services will definitely become The core competitiveness of franchise stores.

The next ten years will be a period of great integration and development in the fabric industry. Bedding, as a leader in the home textile industry, has already given us a good example. The branding of the fabric industry is at hand.